It takes money to make money. But in some cases, green seeking green cannot ever find enough of it. Warner Bros and DC bet big on Green Lantern shelling out $200 million for production and another $125 million in advertising to build awareness but the $53 million opening is not going to convince anyone to greenlight (haha) a sequel. Unless the Lantern Corps has legs. Three fantastical f/x movies opening soon Transformers, Harry Potter and Captain America are probably feeling like huge Yellow villains to Hal Jordan at this point. Maybe he shouldn't have played it so smug and arrogant?
U.S. Box-Office (Actuals)
figures via box office mojo
01 GREEN LANTERN new $53.1 [review]
02 SUPER 8 $21.4 [thoughts] (cum. $73)
03 MR POPPER'S PENGUINS new $18.4
04 X-MEN FIRST CLASS $11.9 (cum. $120.3) [review, top ten X-moments]
05 THE HANGOVER PT II $10 (cum. $233.1)
06 KUNG FU PANDA 2 $9 (cum. $143.6)
07 BRIDESMAIDS $7 (cum. $136.4) ♥
08 PIRATES OF THE CARIBBEAN: ON STRANGER TIDES $6.6 (cum. $220.7) [review]
09 MIDNIGHT IN PARIS $4.8 (cum. $21.4) [podcast]
10 JUDY MOODY AND THE NOT BUMMER SUMMER $2.1 (cum. $11)
11 THE TREE OF LIFE $1.1 (cum. $3.9) [My thoughts and "Overheard"]
12 THOR $1.1 (cum. $176.1) [review]
In other box office news: Midnight in Paris (just discussed) will become Woody Allen's highest grosser since the 1980s this week. Bridesmaids continues to have miniscule drops each week and I suspect it'll have the longest top ten run this entire summer. And aside from the documentary smash Fahrenheit 9/11, The Tree of Life is the biggest grossing Palme D'Or winner from the past several years.
What did you see over the weekend? Did you love it?