It's always boggling to consider how many people's noses a poster has had to pass under in order to get approved, and how they still are often more abysmal than you could have imagined. The floating head syndrome, men with their back to the camera, or a couple back to back are the usual unimaginative posters that fly by. But this week we seem to have been treated to three posters that have gone above and beyond the call of duty to be really really stupid.
Three disasters for three genres (horror, fantasy, dance) after the jump...
The dunce prize of the week has to go to Amityville: The Awakening, which almost impressively found away to include a love heart and the word "lol" onto a hroror poster. Are they trying to imply a sense of dread by a concerned instagram comment from "TotesMarissa"? Is "TerrenceLives" the instagram account of Terrence Malick, whose understanding of natural history makes him concerned about the Indian burial ground history of the property. Maybe lol stands for "lights on leaves"?
The only horror here is the continuation of Jennifer Jason Leigh's pre-nomination career.
Alice Through The Looking Glass also has a new poster which confirms all our fears. This film is going to be just as horrible to look at as 'Eyesore in Wonderland' and every frame will be littered with cgi vomit. And why-oh-why is the title character confined to being skewed in the corner when Johnny Depp's latest lazy clowning is front and center?
Finally, in a dazzling dispay of photoshopped awkwardness, there's High Strung. All the usual mistakes are there: lens flares? tick; Creepy doll photoshop faces? tick; Pretzel of over extended legs and being hit in the stomach with a violin? Well that's a new benchmark, but tick.
Ironically "looks haunted lol" applies more accurately here.