Don't be scared, Patrick. It's just money!
While The Conjuring 2 didn't quite equal its predecessor it came close which is saying a lot in this summer of underperforming sequels. It also helped that it's budget was only $40 million so it's already well on its way to profit. Contrast that to Warcraft's $160 million budget with a $24 million opening. Ouch. Still its foreign performance (nearing $300 million) should help it turn a profit. But one is reminded of The Golden Compass, another would be franchise that chose to end on a cliffhanger rather than telling a full story. Despite doing well overseas it never got a sequel. Maybe let your audience decide if they like your movie before ending with "to be continued..."?
None of the new limited releases did particularly well including our beloved The Fits which earned $16K in just 4 theaters. Even Love & Friendship & The Lobster appear to have peaked last weekend but we'll see if they can hold screens or expand again next week.
Expect a ton of the current movies to lose all oxygen next weekend when probable behemoth Finding Dory swims into town.
arrows indicate gaining or losing screens
TOP TEN WIDE
🔺01 The Conjuring 2 $40.3 NEW
🔺02 Warcraft $24.3 NEW
🔺03 Now You See Me 2 $23 NEW
▫️04 TMNT: Out of the Shadows $14.8 (cum. $61)
🔺05 X-Men Apocalypse $10 (cum. $136.3) ) Review, Podcast
🔻06 Me Before You $9.2 (cum. $36.8) Review
🔻07 Angry Birds $6.7 (cum. $98.1)
🔻08 Alice Through the Looking Glass $5.5 (cum. $62.4)
🔻09 Captain America: Civil War $4.3 (cum. $396.8) Review
🔻10 The Jungle Book $2.7 (cum. $352.6)
TOP TEN LIMITED
Under 1000 screens. Excluding previously wide.
🔺01 Love & Friendship $1.5 (cum. $9.5) Review, Podcast
▫️02 The Lobster $991K (cum. $5.1) Reviewish, Podcast
🔺03 Maggie's Plan $690K (cum. $1.1) Review
🔺04 Te3n $284K NEW
🔺05 Weiner $166K (cum. $760K) Review
🔻06 The Man Who Knew Infinity $161K (cum. $3.1)
🔻07 The Meddler $135K (cum. $3.9) Review
🔺08 The Wailing $133K (cum. $551K)
🔺09 Sing Street $69K (cum. $2.9) Review, Who's the MVP?, Podcast
🔻10 A Bigger Splash $60K (cum. $1.8) Reviewish, Podcast
WHAT DID YOU SEE THIS WEEKEND? I caught Warcraft (don't judge) and The Conjuring 2 (fun scares and Patrick sings!!!!!) and the Lupita Nyong'o Tony-nominated play Eclipsed (heartwrenching). Busy weekend.