by Nathaniel R
The Mouse House is tired of waiting for movie theaters to open. They've announced that Mulan will be going direct to Disney+ for Labor Day Weekend. It will also be in movie theaters that weekend in some regions. The catch is that it won't be free on the streaming service that you already pay for. It will cost $29.99 to watch (for an undisclosed length of time). This is bad news for those of us who love to go to movies and watch epic things on big screens in dark cavernous rooms with strangers and hate the motion smoothing on modern televisions. It's good news for parents (at least at this shut-in moment in history) who would likely spend more than $30 to take their kids out to this movie in a normal year.
Given that Mulan cost hundreds of millions to make and Disney's "event" movies normally make $1 billion plus at the theatrical box office globally they'll need a lot of $29.99 purchases to reach that number. What do you make of this news? End times (as some exhibitors think) or just a minor shifting of the sands?