I've waffled on whether or not to give the trailer to David Fincher's adaptation of The Girl With the Dragon Tattoo the yes, no, maybe so treatment. The teaser was an explosive example of what film advertising can be when it escapes its rigid little box. That rush of images and punk spirit promising the 'Feel. Bad. Movie. Of. Christmas.' just Felt.Good. in an A+ way. But did you ever see it in a theater? I did a couple of times and felt nothing from the audience (you know how you can sometimes absorb the collective excitement levels when a teaser/trailer is playing or at least the second it ends?) so maybe Moviegoers and Hollywood need the rigid little box of 2 and ½ minute plot and character intros as security blanket and insurance policy respectively. 

So now they give us the normal kind of trailer introducing us to the plot and characters that 75 million are intimately familiar with already. Meet anti-social, abused, violent, brilliant Lisbeth Salander, now played by Rooney Mara with sick earrings, mad multiple hairstylings and a wondrous lack of comforting eyebrows.

the breakdown plus the new trailer after the jump.