How soon is too soon for spoilers?

It's hard to keep the lid on plot details of any film with instant reactions available on Twitter and spreading rapidly. You can try to avoid reading reviews and recaps, but what about the times that a film's marketing campaign gives away too much? It's frustrating to see any new trailer that foretells too much plot, but is it okay to be open with story beats if we've already had time to experience the film?

Recently, 10 Cloverfield Lane has been among the best at teasing us with what it had in store. It's very title alone suggests something more than meets the eye, but it's minimal trailers and posters never dipped more than a toe into the plot elements or scares in this pop-up mini-event movie. Announcing its presence a mere two months before release and never revealing much more was a bold and brave marketing risk that hopefully more studios will be willing to take in the future, for it paid off in spades for the viewing experience.

Less elusive, but still similarly slim on the plot, The Witch came out in February after a year on the festival circuit and a solid block of enticing pre-release materials. General audiences were only promised a chilling horror and remained unspoiled about how it would conclude. The film is getting another push this weekend (to 666 theatres) in the hopes of passing Ex Machina as distributor a24's highest grosser. If you haven't seen it yet, you're missing one of the best of the year thus far!

But to coincide with 10 Cloverfield Lane's international rollout and this final expansion for The Witch, there are a new poster and trailer that kick the bucket into full spoiler territory. If you haven't seen either yet and want to remain unspoiled, stop right here. MAJOR SPOILERS AFTER THE JUMP...