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Ongoing adventures at TIFF
During Oscar season awards journalists often receive little bits of swag in the mail, cupcakes when Jennifer Aniston was trying to get nominated for Cake, a lux coffee table book on Los Angeles when La La Land was in the race, a stuffed Olaf during the Frozen year. That sort of thing. My favorite mail came from the creative and memorable campaign for Black Swan. The first thing to arrive was a black envelope with no return address. Inside were three black and white feathers. That was it. No message, no card, no return address, no explanation. Creepy. By the time the season was in full swing and the movie was familiar a mirrored music box was the perfect curio to arrive.
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