by Cláudio Alves

"I Married a Witch" | © United Artists

Silky blonde tresses fall over one eye, a face masked by spun gold accented with spidery lashes and a slash of scarlet lipstick. When struggling to promote Veronica Lake's first movies as a full-on movie star, that's the image distributors found, depurating her commercial value into a flat facsimile of her beauty. Whether it was Paramount's poster for Sullivan's Travels or the main art for United Artist's I Married a Witch, it seemed as if Lake was a head of hair first, an actress second. Legend says that once, during the filming of 1941's I Wanted Wings, the young woman kept struggling with a lock of hair falling over her right eye. For the wannabee starlet, it was an irritation. For the studio execs lusting over the teenager, it was the look of a silver screen goddess, instant movie magic. The rest, as they say, is history…