Extremely exciting if ‘too little too late?’ news from the Academy this week. Best Picture contenders will be required to play in multiple markets starting in 2024. Longtime readers will note that we’ve been complaining about how easy it is to qualify for the Oscars for the entire lifespan of the site. The Academy has stated over and over again that they believe in the moviegoing experience and yet they have perpetually encouraged  the “one week only in a tiny theater” practice of competing without actually being available to 95% of people who might be interested. Long before the streaming wars made things a lot fuzzier the Academy wasw rewarding this audience-unfriendly practice. We’ve seen the slow erosion of interest in the Oscars from the moviegoing public over the years and it’s hard not to assume that the two things are related. 

Finally the Academy has decided that distributors need to make more of an effort. So now Oscar hopefuls will be required to commit to a theatrical expansion in at least 10 of the top 50 markets within 45 days of their initial release (a couple of those markets can be international)...