Blog - The Film Experience

Recommend Did you see 'The Dial of Destiny' or pass? (Email)

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By Nathaniel R

The box office prelude to a mid-week Fourth of July (today) rested on Indiana Jones's 5th outing but he didn't truly deliver in The Dial of Destiny, a sequel that few people outside of Hollywood's money-obsessed board rooms were asking for. Hollywood is discovering that it can't live on franchises alone. Problem is that's become Hollywood's ONLY strategy and all they've been investing in for some time now. Unfortunately for those of us who love the cinematic experience audience increasingly lukewarm or chilly response to the big franchises isn't really morphinng into interest pointed at other moviegoing options. Hollywood has been training people to only care about franchises for years and now that they've "won", we're all losing!

Weekend Box Office (estimates? actuals? it's always a little fuzzy around holidays) June 30th - July 2nd 🔺 = new or expanding / ★ = Recommended
WIDE (Over 800 Screens)	LIMITED / PLATFORM
INDIANA JONES AND THE DIAL OF DESTINY	EVERY BODY
1 🔺 INDIANA JONES AND THE DIAL OF DESTINY $60.3 NEW 4600 screens	1 🔺 EVERY BODY [doc] $150k NEW 255 screens

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