Why aren't poster photos taken on set? The eternal mystery.
Tuesday, May 8, 2018 at 9:02AM 
Mamma Mia: Here We Go Again has a new eye sore poster. Every single cast member has been photographed separately and then composited together like some Ensemble Frankenstein Monster. The poor beast is then tasked with imitating pure joy before it has learned to control its facial muscles.
It's easy to imagine some photoshop artist creating their own mini-narratives to keep them interested while hunched over their computer jamming all the stars together. Do I spot a romantic comedy between Colin Firth and Stellan Skarsgård whose eyelines are matching up?
Why does this type of poster keeps happening? Why aren't poster images and promotional photoshoots done on sets on the days when busy actors are already all assembled together? If you want to see the full poster just click on Cher's sassiness to your left. I didn't want to sully up the front page.
Oh and go ahead and tag yourself in the comments. I am Lily James' left foot that's eager to jump into the water.
Reader Comments (19)
I don't understand this at all. The film is made by artists, visual artists at that-they have to understand that this looks atrocious. And the actors are all making hundreds of thousands of dollars, perhaps millions-it can't be that hard to also mandate they spend 8 hours doing a poster photo shoot that will serve as an ambassador for their films in every theater in America.
Yeah. I don't get it. Even in theatre we actors get a photo call day in addition to stills taken during the rehearsal process and tech week. There is no excuse for this, and it certainly can't be cheaper. Maybe the performers have riders in their contracts against such things, though I can't understand why that would be if that's the case.
I'm nowhere near these people! They all look deranged and not in the good way**
**Frances at the Met Gala
I bet not many of these actors were even on set at the same time because of the flashback nature of the film. I would have preferred a more artsy poster in place of this ensemble poster.
Horribly atrocious poster and the sad thing is that with money and time it does. It need to be. Or not have all of them photoshopped - how are they all fitting on the pier?
Final trailer released today- blink and you will miss the Streep cameo.
First things first, I am just happy that The Baranski is credited first where she belongs!!!
i am christine baranski’s elongated arm [waving for help]
"...and we're gonna need a locker for that hat."
Baranski is first billed because it is alphabetically starred.
I am worried for this movie... it may make the first one look great!!??
It is so clear to me that Meryl Streep is dead in the movie.
This looks so unnatural. I think I could make this in Photoshop, and that's never good.
Yikes.... that poster is horrendous.
Yes, how on earth did this get past quality control?
On the plus side, it'll be fun to see Andy Garcia in this film. Might he be the sequel's MVP? (Well, other than Cher, of course, who is everything's MVP...)
A horrible poster which seems to have bee made at home with cheap photo enhancement software- and yes I can see the wanted to include all the stars but a simple approach might have worked better
Even if all the actors are not on set at the same time, you can easily put them together in an image that looks more realistic or appealing. But maybe they have no faith in the movie, and they just paid an elementary school student a few dollars to quickly put it together. Cher is playing Meryl's mother? Whatever! I have zero hope for this movie which means it will make a lot of money.
This movie deserves to crash and burn!
I must admit without hesitation, the poster looks really cheap.
Shocked to know! Really it happens.............
What the hell happened to Andy Garcia’s career?