originally published in my column at Towleroad

Andrew Garfield hanging about on The Amazing Spider-Man set.

Déjà vu  is an unsettling feeling. You can’t quite place the why and whens of it but you know you’ve experienced whatever this is before. Not so with the reboot of Spider-Man which has been optimistically retitled “THE AMAZING SPIDER-MAN” for 2012.  The new webslinging film arrives only five years after Spider-Man 3, that final sour note in Sam Raimi’s otherwise sweet trilogy. This déjà vu is easy to place with the “whens” and thus less unsettling if still perplexing on account of the “whys”. We’re back to summer 2002 when Peter Parker first pined for a high school sweetheart, first indirectly contributed to his uncle’s murder, first learned that with great power comes great responsibility, and first swung around a big screen Manhattan in his iconic red and blue spandex.

Franchises are the comfort food of the movies and though there’s nothing wrong with comfort food beyond its lack of nutritional value, so much depends on the delivery when it comes to the familiar pleasure. The Amazing Spider-Man spins its title card with webbing very swiftly which leaves you hoping for a zippy entertainment with key twists on the mythos to keep you engaged. But after a new corporate thriller prologue featuring Peter Parker’s heretofore unseen parents the movie settles into excessively familiar story beats. We’re forced to wait out the entire numbing origin story again and relive many story beats from the 2002 origin story, with the only major exclusions being the absence of Parker's employment at The Daily Bugle (weird) and no James Franco shaped obstacle to his girl’s affections. Other than that only the names of the major characters have changed: Blonde Gwen Stacy (Emma Stone) stands in for Redhead Mary Jane Watson (Kirsten Dunst) as the love interest Peter likes to photograph; Dr Curt Connors/The Lizard (Rhys Ifans) stands in for Norman Osborne/The Green Goblin (Willem Dafoe) as the scientist Peter looks up to whose illegal human experimentation (on himself!) wreaks havoc on his mental stability.

Once you start talking to yourself in an out of body "evil" voice, it's just a matter of time until you're a Green Super Villain. More...