By Spencer Coile 

After two short weeks and hundreds of millions of dollars later, It is nothing short of a 2017 phenomenon. I work part-time at a movie theater, and have never witnessed anything quite like It. For instance, in its first weekend alone, I worked through seventeen showings of It, where all seventeen sold out -- the last show selling out so quickly, there was still a line outside and wrapped around the building. And my little theater in Indiana is no outlier: Muschietti's dance with a devilish clown has already coughed up $218 million in its first two weeks (earning back its entire budget in one day). And considering the film's genre and its R-rating, this is wholly unprecedented.  

This has led many (myself included) to ask: what did Muschietti and the entire production team for It do right?