Onward, First Cow, to the Weekend Box Office.

What did you see this weekend? Pixar's Onward was the big winner with a $40 million haul. The hot ticket in platform release was Kelly Reichardt's First Cow which had the weekend's highest per screen average at just 4 theaters.  

Weekend Box Office March 6th-8th (ESTIMATES) 🔺 = new or expanding / ★ = recommended
WIDE RELEASE (800+ screens)	PLATFORM TITLES
Onward	First Cow
1 🔺 ONWARD  $40 *new*	1 🔺 PORTRAIT OF A LADY ON FIRE $540k on 334 screens (cum. $3.3) TOP TEN LIST ★
2  THE INVISIBLE MAN  $15.1 (cum. $52.6) *new* REVIEW	2 🔺  BAAGHI 3 $475k  *new*

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NYFF: Kelly Reichardt's "First Cow"

Jason Adams reporting from the NYFF which opens tomorrow

First Cow is the sort of blunt title that you immediately have a bit of a chuckle with when you picture somebody speaking it at the theater's box office -- "Two tickets for First Cow, please!" (I'd love for somebody to program a double feature with Her Smell just for such whimsy. "I came for First Cow but I stayed for Her Smell.") It's just this sort of bluntness that sticks and that director Kelly Reichardt (Wendy & Lucy, Certain Women) lovingly specializes in. A first cow is what we are promised and a first cow is what we get, dagnabit.

Reichardt is nothing if not a documentarian of practicality and face value -- as in both that she sees the value in staring at faces, and in that things being what they seem to be is never boring to her. Her camera is always fascinated by ordinary people doing ordinary things, and under her eye the ordinary magnifies, finding itself extraordinary...

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