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Lessons from the success of "It"

"The marketing was smart...they did a good job of using a "less is more" approach" - Jakey

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Entries in box office (330)


Box office charts, Or, 'this is why we can't have nice things'

by Nathaniel R

Weekend Box Office (Sept 15th-17th)
W I D E  L I M I T E D
mother! BEACH RATS
1. IT $60 (cum. $218.7) REVIEW
1.๐Ÿ”บBEACH RATS  $320k on 67 screens* REVIEW
2.๐Ÿ”บAMERICAN ASSASSIN $14.8 new 2.  DO IT LIKE AN HOMBRE  $125k  on 226 screens (cum. $2.3)
3.๐Ÿ”บmother! $7.5 new REVIEW
3.๐Ÿ”บBRAD'S STATUS   $100k on 4 screens new REVIEW
4. HOME AGAIN  $5.3 (cum. $17.1)
4. ๐Ÿ”บ COLUMBUS $89k (cum. $637K) on 62 screens


As you've probably heard box office for 2017 is way down, the lowest in several years overall. I've read numerous reports blaming this on Hollywood's overreliance on event movies and franchises and the like but here's a depressing theory: I don't actually think that's the problem...

Click to read more ...


"I'm Your #1 Fan..."

IT defied already optimistic expectations last weekend, opening to mostly postive reviews and a staggering box office of $123m. Hot takes are afoot as to why IT is such a mega hit, compared to the flopzilla of The Dark Tower. And amongst the good reviews was the adulation of one particular enfant terrible...

 Did you succumb to the scares or were you not amused by the clown? Discuss.

Related: Our "It" Review


Labor Day Weekend Didn't Fill Movie Theaters

by Nathaniel R

Weekend Box Office (4 Day Labor Day Weekend)
W I D E  L I M I T E D
1. THE HITMAN'S BODYGUARD $13.3 (cum. $58) 
1. ๐Ÿ”บ INHUMANS  $1.5 new on 393 screens
2. ANNABELLE CREATION $9.3 (cum. $90.9)  2.  ๐Ÿ”บ DO IT LIKE AN HOMBRE  $1.4 new on 382 screens
3. WIND RIVER $7.9 (cum. $20.3) REVIEW
3. ๐Ÿ”บ  PATTI CAKE$  $315k (cum. $603k) on 295 screens
4. LEAP  $6.5 (cum. $13)
4.  TRIP TO SPAIN $301k (cum. $623K) on 140 screens
5. LOGAN LUCKY $5.6 (cum. $22.6) REVIEW
5. ๐Ÿ”บ  MENASHE $272k (cum. $1.3) on 126 screens REVIEW 
6. DUNKIRK $5.6 (cum. $180.2) PODCAST | TOM HARDY 6. ๐Ÿ”บ I DO... UNTIL I DON'T  $234k new on 165 screens
7. SPIDER-MAN HOMECOMING $4.7 (cum. $325.1)  REVIEW
7. ๐Ÿ”บ VALLEY OF BONES $138K new on 300 screens 
8. THE EMOJI MOVIE $3.3 (cum. $81.2) REVIEW
8. A GENTLEMAN  $110k (cum. $385k) on 130 screens 
9. DESPICABLE ME 3 $3.3 (cum. $258.8) 9. MAUDIE $109k (cum. $5.9) on 106 screens REVIEW
10. NUT JOB 2 $2.9 (cum. $26.7)
10. ๐Ÿ”บ CROWN HEIGHTS $83k (cum. $167k) on 55 screens

๐Ÿ”บ = new or significant expansion

numbers from box office mojo 


This was the worst Labor Day weekend for the movie business in nearly two decades! Marvel's Inhumans, a tv series launched in movie theaters, didn't even excite people much. I went to a lakehouse with friends to enjoy the last bit of sun and water but we did rewatch Moana with friends' kids though. 

If you did get to the movies, which ones? If you saw Do it Like an Hombre, please report: was it as dated and homophobic-despite-being-about-how-homophobia-is-stupid as it looked? If you didn't, which films have you been thinking about? I have to admit that Wind River has been rustling around in my mind quite a bit after seeing it so I'm glad it's holding steady with audiences.


What did you see this weekend?

by Nathaniel R

Weekend Box Office (Aug 25th-27th)
W I D E  L I M I T E D
1. THE HITMAN'S BODYGUARD $10 (cum. $39.6) 
1. ๐Ÿ”บ T2 in 3D  $.5 on 386 screens ALL TIME FAV
2. ANNABELLE CREATION $7.3 (cum. $77.8)  2. ๐Ÿ”บ  A GENTLEMAN $195k NEW 135 screens
3. ๐Ÿ”บ LEAP! $5 NEW   
3. MENASHE $172k (cum. $973K) 103 screens REVIEW 
4. ๐Ÿ”บ WIND RIVER  $4.4 (cum. $9.8) REVIEW
4. ๐Ÿ”บ  THE TRIP TO SPAIN $132k (cum. $284K) 56 screens
5. LOGAN LUCKY $4.3 (cum. $15) REVIEW
5. ๐Ÿ”บ PATTI CAKE$  $105k  (cum. $197k) 59 screens
6. DUNKIRK $3.9 (cum. $172.4) PODCAST | TOM HARDY 6. MAUDIE $91K (cum. $5.7) 96 screens REVIEW
7. SPIDER-MAN HOMECOMING $2.7 (cum. $318.8)  REVIEW
7. AN INCONVENIENT SEQUEL  $80k  (cum. $3.3k) 127 screens  REVIEW
8. ๐Ÿ”บ GOOK $75k   (cum. $109k) 22 screens
9. THE EMOJI MOVIE $3.7 (cum. $76.4) REVIEW 9. ๐Ÿ”บ COLUMBUS  $68k (cum. $242k) 22 screens
10. GIRLS TRIP $2.2 (cum. $108) REVIEW | PODCAST
10. STEP $66k (cum. $972k) 118 screens

๐Ÿ”บ = new or significant expansion

numbers from box office mojo 


In a lame weekend All Saints, Leap, and Birth of the Dragon were the only new wide releases. To fill in that gap several films expanded including Ingrid Goes West, Good Time and Wind River though only the latter was sufficiently rewarded for doing so. The weekend was so dire that Wonder Woman and Despicable Me both took the opportunity to add back tons of theaters (earning $1.6 million each with that gambit). 

The most exciting indie release this weekend was the gay Sundance-winning drama Beach Rats (review coming soon). It opened in only 3 theaters (it would have been #11 in the limited release chart above) but to a strong per screen average so expect it to come to other cities soon. 


Weak Weekend Box Office - Did You Go To the Movies?

It was a rather tepid week and weekend at the box office aside from some milestones further down the list. Wonder Woman continues to break records despite falling out of the top 15. In its 12th weekend its just passed by Sam Raimi's Spider-Man (if you don't adjust for inflation) making it the top grossing origin story superhero film. In other happy news for fans, both Girls Trip and Baby Driver passed the important $100 million mark this week. The Girls Trip figure isn't as unusual as the internet seems to be  pretending -- how quickly people forget that The Color Purple, Hidden Figures and The Help, which all centered on black women, were megahits and two of those in the very recent past! But the Baby Driver milestone is rarer. It's a first for director Edgar Wright who has had a devoted fanbase for years but never quite crossed over in this way. More after the jump...

Weekend Box Office (Aug 18th-20th)
W I D E  L I M I T E D
1. AN INCONVENIENT SEQUEL $300k (cum. $2.9) 514 screens  REVIEW
2. ANNABELLE CREATION $15.5 (cum. $64)  2. A TAXI DRIVER $266k (cum. $842k) 41 screens
3.๐Ÿ”บ INGRID GOES WEST  $265k (cum. $438k) 26 screens REVIEW 
4. DUNKIRK  $6.7 (cum. $165.5) PODCAST | TOM HARDY
4. ๐Ÿ”บ  MENASHE $230k (cum. $715k) 86 screens REVIEW

Click to read more ...


Scary doll in frilly dress rules box office

Today, in honor of creepy Annabelle from The Conjuring franchise earning the #1 spot with her prequel Annabelle: Creation, we break with our usual box office format. This week's box office will be represented entirely by dolls. Which of these movies have you seen?

01 NEW $35 million


Click to read more ...