Paul Newman "is"...

We're reviving "Curio" but with a twist. It won't just be arts & crafts any more but any curiousity so here's one about movie vernacular, taglines, and advertisements. - Editor.

Fifty years ago today Harper (1966) hit movie theaters. We only mention this because it gives us (another) excuse to post Paul Newman photos and to talk about a favorite movie poster quirk. Joe Reid recently wondered aloud why we say "Actor 'in' Name of Movie" versus "Actor 'on' Name of TV Show" which is true and curious. Why is that the language?

And why do some advertising campaigns say Movie Star IS... rather than Movie Star IN... or Movie Star AS? With Paul Newman it was "is" more often than not. Here's some proof...

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