What's eligible for "Outstanding Main Title Design" at the Emmys this Year?
Tuesday, June 11, 2019 at 9:20AM by Nathaniel R
105 shows, that's what. This is a peculiar obsession of ours because, apart from the handsome site Art of the Title, it gets precious little attention, interest, or coverage online. The awards aren't given out on air and sometimes they make terrible mistakes as to what's nominated or excluded (same as it ever was, in any category). Nevertheless we'd argue that title design is important, not just in the soulless connotations of "branding" but in its soulful counterpart "identity". A show's title sequence gives you just that (if it's good), setting the tone. We curse Netflix for letting you skip past opening titles if you're bingeing. To our way of thinking if you won't sit through the opening titles, you don't deserve the show...
