Box Office: Marvel Strikes Again
Sunday, April 6, 2014 at 4:20PM Amir here, with the weekend’s box office report.
Captain America defeated Noah to the top spot. There has to be a joke in there about America and freedom and jingoism and religion but I haven’t seen the former film yet, so I’ll hold my tongue. Captain America’s opening doesn’t meet the high bar set by any of the Iron Man films or The Avengers but it set a new record for Apil releases and the reviews are arguably the best ever for the Marvel franchise. With the recent announcement that this multiple phase, universe recreation charade is going to drag all the way until 2028 – by which time this youthful, cynical, belligerent writer will only be a cynical, belligerent writer – Marvel is going to need the good reviews to avoid fatigue. Or at least pretend like it’s avoiding fatigue, depending on whom you ask. Arguably, the bigger story of the weekend is the continued success of God's Not Dead. The film now has $32m in the bank and I have yet to come across a single person who's actually seen it. There's God's miracle right there.
Captain America and Black Widow, pondering the box office numbers
BOX OFFICE
01 CAPTAIN AMERICA: THE WINTER SOLDIER $96.2 *new* Review / Marvel Posterized
02 NOAH $17 (cum. $72.3)
03 DIVERGENT $13 (cum. $114) Review / Jai Courtney
04 GOD'S NOT DEAD $7.7 (cum. $32.5)
05 THE GRAND BUDAPEST HOTEL $6.3 (cum. $33.3)
The only other wide-ish release of the weekend was Frankie & Alice, the Halle Berry go-go dancing vehicle that finally came off the studio shelves after a four-year delay. Remember when some of us predicted Berry’s second nomination for this one? LOLZ. On the limited side of things, the biggest story was obviously Under the Skin, Jonatha Glazer’s long-delayed follow-up to Birth. Considering the festival hype and the irritatingly, reductively prominent coverage of Scarlett Johansson’s alien sexiness, the film didn’t do that well per screen average. It’d be interesting to see how the studio decides to expand the film. Unbelievably, up here in The Great White North, Skin doesn’t even have a distributor yet. I was lucky enough to watch it at TIFF though and I’d be happily lured back into darkness by Scarlett Johansson no matter the grotesque consequences.
The other releases this weekend didn’t really get audiences (or critics) all hot and bothered but by way of completism, we’ll list their names: The Unknown Known (Errol Morris working in a similar vein to Fog of War), Dom Hemingway (Jude Law with a few extra pounds and a dash of violence), Afflicted (for horror fans, of which I’m not one) and Watermark (an environmentalist documentary which I’ve actually seen; I wasn’t a big fan overall but it’s message is admirable and well-argued and the cinematography is GorgeouS with a capital G and also a capital S for emphasis.)
What have you watched this weekend?