Box Office: The Lone Ranger Will Likely Not Ride Again
Sunday, July 7, 2013 at 1:00PM When I heard a few little kids doing that "bee-doh-bee-doh-bee-doh" siren noise in the exact inflection of a minion from Despicable Me 2 last week -- and that was just from trailer-indoctrination alone, y'know? -- I knew the box office would be gargantuan. And so it was becoming the 10th highest grosser of 2013 (thus far) after just 4 days of release.
The Lone Ranger comes with a ready made catchphrase too... "Hi Yo, Silver. Away!" but the movie which is both too hip and too square for its own good (what is its target audience exactly? Other than "all" which often results in confusing tones), demeans the very use of it so you wont hear little kids doing any Lone Ranger chants in the streets. The box office opening for that film was dismal given its $215+ million budget. I'd say "don't expect a sequel" but you never know these days when they'll make a cheapo sequel (or reboot) to anything, "Branding" being everything in Hollywood.
TOP TEN
01 DESPICABLE ME 2 $82.5 *NEW* (cum. $142)
02 THE LONE RANGER $29.4 *NEW* (cum. $48.9)
03 THE HEAT $25 (cum. $86.3) Capsule
04 MONSTERS UNIVERSITY $19.5 (cum. $216.1) Review
05 WORLD WAR Z $18.2 (cum. $158.7) Review
06 WHITE HOUSE DOWN $13.5 (cum. $50.4)
07 MAN OF STEEL $11.4 (cum. $271.2) Superheroes and Security
08 KEVIN HART: LET ME EXPLAIN $10.1 *NEW* (cum. $17.4)
09 THIS IS THE END $5.8 (cum. $85.8)
10 NOW YOU SEE ME $2.7 (cum. $110.4)
Of Note: Now You See Me has to be the sole contender for 'biggest hit of 2013 that nobody ever talks about' right? It's like one of those ol' CBS dramas from years past that were always super high in the Nielsens but had zero pop culture caché.
Armie & Johnny get a look at their box office grosses
Honest question: who takes the blame for The Lone Ranger's failure to ignite? We've seen in the past that Hollywood is loathe to question the earning power of stars as big as Johnny Depp (note how long shtick-maestros John Travolta and Nicolas Cage were able to command huge paychecks in the 90s and Aughts with far far less in the way of consistent box office performance than Depp). Director Gore Verbinski has several blockbusters under his belt, too. Will they scapegoat the whole thing on poor Armie Hammer? He sure is handsome but he does seem to have been anointed the next big leading man far far sooner than his filmography requested. In fact, people were throwing leading roles and money at him after just one major supporting role (The Social Network), a film which he hardly had to carry or even elevate given how great it was coming together from virtually every angle.
In platform limited release the coming-of-age summer film The Way Way Back (with a great cast that features Toni Collette, Sam Rockwell, Maya Rudolph and more) won the biggest numbers of the weekend which bodes well for its future. The documentary 20 Feet From Stardom, about backup singers to famous rock stars, continues to pull in big numbers on track to becoming the biggest doc hit of the year. Will an Oscar nomination follow? Oscar does like movies about the difficulties of showbiz. Oscar relates even if he's the biggest and sturdiest star of all.