Mid-Year Report: Blockbuster Bombs - Why Did They Flop?

by Séan McGovern

If 2017 is showing any consistency in audience tastes over the last few years it's that no amount of star power, budget or marketing gimmicks can force audiences to buy tickets, with news that the US Memorial Weekend was the lowest grossing since 1999. I've been told variances of the rule that for every production budget on a bockbuster, you can expect the marketing budget to be half if not equal to that - meaning that managing to break even is still a loss.

The year is noticeable once again for some high profile box office casualties - King Arthur, Ghost in the Shell, Power Rangers, Baywatch, possibly Alien: Covenant and the latest Pirates of the Caribbean, which regardless of its #1 spot at the Box Office has a budget of $230m (!) to recoup and turn into profit.

There is plenty of speculation that the way we watch films is contributing to the losses, but how to explain Star Wars, Guardians of the Galaxy and the Marvel Universe - huge financial successes that tick many of the same boxes as the recent failures? If we like to believe that audiences are more selective or that we truly consider the reviews, then why do the Transformers films keep getting made? (seriously please someone explain)

Full figures (and reader speculation welcome) after the jump...

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Power Linkers

Mashable the 8 main excuses Hollywood uses for whitewashing, and why they're all bunk in this day and age
Film Doctor 5 amusing notes on "Evil Disney Hegemony" and Emma Watson as Belle
The Muse Rich Juzwiak on the recent LGBT scraps thrown in mainstream Hollywood movies. Frankly I've been insulted, rather than thankful, by both of them. I just saw Power Rangers and I cannot believe people are crediting this movie with being LGBT inclusive. The Yellow Ranger never even admits she's queer. She just stays literally silent (and you know what silence equals) when someone asks if she has a girlfriend.

 

David Poland distributors are considering shrinking the theatrical release window again. Is this just suicide? (I hate to be an alarmist but I totally agree with David Poland's thinking here
Women in Hollywood interviews The Zookeeper's Wife author Diane Ackerman
Time lists the 50 best podcasts right now. I almost never listen to podcasts. Probably because I have no commute. I should get on that.
Pajiba on the costs of running independent film sites - ugh this hurts to read. It's so hard and we dont even do half as well as they do!
IndieWire Paul Thomas Anderson's fashion drama gets a Christmas day release 
World of Reel the early reactions to the new Pirates of the Caribbean: Dead Men Tell No Tales are actually positive 
Awards Daily talks to composer Trevor Morris (as much as I hated Iron Fist, I liked his work on it!) 
Broadway Blog Bette Midler's super gracious moment with an understudy on Hello Dolly! 

Finally, Two Directing Offers of Note
Joss Whedon might write & direct a Batgirl movie. The deal is supposedly close to happening but he had such a terrible experience with Warner Bros on his Wonder Woman screenplay (and such a difficult time with Marvel on Avengers: Age of Ultron) that this is quite a surprise. The money must be really good but we keep hoping he'll create an original television series again soon rather than reshaping other people's brands. 

Jordan Peele is being considered to direct both Akira and The Flash at Warner Bros thanks to the huge success of his directorial debut Get Out. But both those projects seem so troubled. The first because every iteration Hollywood has dreamt up for Akira includes removing its very Asianness (goddamnit Hollywood, just stop. Asia is an enormous enormous market for movies. You make no sense!) and the second from DC's habitual superhero and filmmaker interference problems. Wouldn't it be better if Peele follows his own muse? That worked pretty damn well for him the first time.

What did you see this weekend?

Beauty & the Beast continues to be a cash machine for Disney Corp, already at nearly $700 million worldwide. Power Rangers fared the best of the new releases with a stronger than expected opening. Was that nostalgia driven or just people in the mood for campy schlock? My friends and I headed to the theater after a few drinks because we figured we shouldn't see it sober...

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