Box Office: Christians Are For Real!
Amir here, with the weekend’s box office report. It’s Easter weekend and we have proof of it in the box office top ten. When was the last time three films with such strong religious overtones as Noah, God’s Not Dead and Heaven Is for Real were simultaneously in the top ten best selling pile? The latter film was the new entry this weekend and shockingly grossed more than $20m, helping itself to the third spot behind holdovers, Captain America: The Winter Soldier and Rio 2. Can you think of any film with a more unappealingly on the nose title? The 3-minute trailer is an excruciating exercise in patience in its own right but I understand I’m not the target audience. I’m sure the people who saw it in droves enjoyed it. Right? Maybe. Possibly. Fuck, seriously? Is this film for real?
01 CAPTAIN AMERICA: THE WINTER SOLDIER $26.6 (cum. $201.5) Review
02 RIO 2 $22.5 (cum. $75.3)
03 HEAVEN IS FOR REAL $21.5 (cum. $28.5)
04 TRANSCENDENCE $11.1 *new*
05 A HAUNTED HOUSE 2 $9.1 *new*
06 DRAFT DAY $5.9 (cum. $19.5)
07 DIVERGENT $5.7 (cum. $133.9) Review
08 OCULUS $5.2 (cum. $21.1)
09 NOAH $5 (cum. $93.2) Podcast & Jon Stewart on Noah - a must-see icymi
10 GOD’S NOT DEAD $4.8 (cum. $48.3)
Transcendence was a failure of epic proportions and managed a 10% return on investment, which is disastrous in any industry. This is either due to the fact that the film’s title is only subtly religious or because Johnny Depp is no longer a draw. The latter is most likely the case and I can’t help but indulge in a bit of schadenfreude. In the 11 years that have passed since Depp delivered something resembling a performance, he’s made billions of dollars and the box office returns of Dark Shadows and The Lone Ranger weren’t nearly dire enough to be considered punishment.
At the arthouse Under the Skin edged past the million dollar mark and The Grand Budapest Hotel is now a single day away from beating Moonrise Kingdom as the top grossing Wes Anderson. Only Lovers Left Alive, however, has failed to draw in audiences, though its screen average is the third best behind Heaven Is... and John Turturro’s weird, Woody Allen-starring passion project, Fading Gigolo.
I spent my weekend cozying up to some Cannes classics, but I will be out soon to catch Disneynature’s Bears, because those things look cute as buttons. What have you watched this weekend?