"Best Picture" contenders will now have to play more theaters!

Extremely exciting if ‘too little too late?’ news from the Academy this week. Best Picture contenders will be required to play in multiple markets starting in 2024. Longtime readers will note that we’ve been complaining about how easy it is to qualify for the Oscars for the entire lifespan of the site. The Academy has stated over and over again that they believe in the moviegoing experience and yet they have perpetually encouraged  the “one week only in a tiny theater” practice of competing without actually being available to 95% of people who might be interested. Long before the streaming wars made things a lot fuzzier the Academy wasw rewarding this audience-unfriendly practice. We’ve seen the slow erosion of interest in the Oscars from the moviegoing public over the years and it’s hard not to assume that the two things are related. 

Finally the Academy has decided that distributors need to make more of an effort. So now Oscar hopefuls will be required to commit to a theatrical expansion in at least 10 of the top 50 markets within 45 days of their initial release (a couple of those markets can be international)... 

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Red Flag Alert: "Wicked" will now be two movies long!

by Nathaniel R

Though we've been anxiously awaiting the Wicked movie for (checks IBDB) 18 years, 6 months, and 6 days, we are suddenly dreading it. We were fairly pleased with the casting and the director choice but this new information is a major red flag. In keeping with Hollywood's money-grubbing franchise mania in which they attempt to wrestle as much money from consumers as possible even if they have to pad the stories or extend them well past their breaking point -- popularized by finales that were cleaved in half to guarantee an extra billion in ticket revenue (see Twilight and Harry Potter) or three movies based on a single book (The Hobbit) -- they've decided to make Wicked a two part movie.

Director Jon M Chu (Crazy Rich Asians, In the Heights) writes...

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